Not every wall deserves a mural. That might sound strange coming from a studio that paints them for a living, but it's true, and it's actually the first thing we tell every client. Pick the wrong wall and even a beautifully painted mural will feel like it's fighting the room instead of belonging to it. Here's how we think through it. Start with what you actually see first Walk into the room the way a guest would, not the way you already know it. Which wall does your eye land

Almost every client asks us this at some point. Usually around the second site visit, someone says, "Won't wallpaper just be easier?" It's a fair question. Wallpaper is quick, it's cheaper upfront, and you can pick a pattern from a catalogue in an afternoon. So let's answer it honestly, instead of just saying murals are better because that's what we do for a living. First, one thing most articles online get wrong. There's a real difference between a printed wall mural (basica